Wedding Bells and Venue Branding

Where some see a vacant building, others see an opportunity. We love working with clients that are committed to investing in their community.

Old Richardson Place

venue branding flower icon

Services

Analytics & Reporting | Brand Strategy | Branding & Identity | Communications & Content Planning | Content Creation | Copywriting | Design | Google Analytics | Photography | Print | Public Relations | SEO | Social Media Marketing | Social Strategy | Web Design | Web Development
Old Richardson Place venue logo design

Dilemma

The owners of the historic Richardson Hardware building in Glasgow, KY, came to us with the idea of turning the space into an event venue – but they needed help getting the project off the ground and launched into the public eye.

Execution

After doing some venue branding research, we came up with a full launch plan for these hometown entrepreneurs! We started with a name that paid homage to the original hardware store – Old Richardson Place – and created an elegant, timeless brand to go with it. We also developed a website with custom venue web design, published press releases, and launched social media pages for the new business.

Outcome

A beautiful brand doesn’t go very far if it isn’t paired with solid digital marketing strategy. After launching the Old Richardson Place, we ran a targeted brand awareness campaign on social media to promote the new event venue in our regional area. We saw an increase in views and page likes over 1,000%! See the full scope of our work on the Old Richardson Place website.