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Wedding Bells and Venue Branding
Where some see a vacant building, others see an opportunity. We love working with clients that are committed to investing in their community.
Old Richardson Place
Services
Analytics & Reporting | Brand Strategy | Branding & Identity | Communications & Content Planning | Content Creation | Copywriting | Design | Google Analytics | Photography | Print | Public Relations | SEO | Social Media Marketing | Social Strategy | Web Design | Web Development
Dilemma
The owners of the historic Richardson Hardware building in Glasgow, KY, came to us with the idea of turning the space into an event venue – but they needed help getting the project off the ground and launched into the public eye.
Execution
After doing some venue branding research, we came up with a full launch plan for these hometown entrepreneurs! We started with a name that paid homage to the original hardware store – Old Richardson Place – and created an elegant, timeless brand to go with it. We also developed a website with custom venue web design, published press releases, and launched social media pages for the new business.
Outcome
A beautiful brand doesn’t go very far if it isn’t paired with solid digital marketing strategy. After launching the Old Richardson Place, we ran a targeted brand awareness campaign on social media to promote the new event venue in our regional area. We saw an increase in views and page likes over 1,000%! See the full scope of our work on the Old Richardson Place website.
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