Branding That Pops!

Local, artisan pops made from fresh, all natural ingredients!

PopWorks

Services

“Big Idea” Campaigns | Analytics & Reporting | B2C Marketing | Brand Strategy | Content Creation | Design | E-Commerce | Live Events | Out-Of-Home | Photography | Print | Social Media Marketing | Social Strategy | Web Design | Web Development

Dilemma

The PopWorks brand was created in 2014, but it needed some consistent brand photography, website updates, out of home design, and monthly social media management. 

Execution

Working on a quarterly basis, we’ve strategized to make the most of the summer months by pushing PopWorks through organic social media strategies, such as giveaways and live-event promotions. We’ve executed branded photography shoots based on our quarterly goals, and developed a truck wrap and vinyl decals. Every month, we devise a new social media calendar to engage our customers and communicate the latest pops-truck locations.

Outcome

Since 2014, PopWorks has become the Bowling Green staple for pops. Managing the brand’s social and web presence, we’ve seen a massive increase in brand awareness within the Bowling Green community. PopWorks has become a common sight at many community events, from Sorority events at Western Kentucky University to field days at local schools. Additionally, we’ve worked with PopWorks & Griffs Deli to produce logos for their Autism Awareness campaign over the past few years.