Bowling Green Area
Chamber of Commerce’s
Annual Print Magazine

Telling the story of BG & SoKY’s business community through print, photography and copy.

BG Chamber Magazine

Services

Copywriting | Design | Photography | Print

Dilemma

Every year the Bowling Green Chamber publishes their Bowling Green & South Central Kentucky Magazine, covering everything going on in our community. The Chamber needed an agency that could handle print design, photography and copywriting for the project, while managing ad placement / project management of features for the 2019 and 2020 magazines.

Execution

We had the opportunity to work on both the 2019 and 2020 Chamber magazines, and the theme for the 2019 magazine was ‘Rooted’. We combined archival photography with modern design to liven up the magazine while still portraying the history of BG. Within our copywriting, we focused on using keywords that connected the past to the present.

For the 2020 edition we turned our focus to the future! After learning about where we’ve been, it was time to focus on where Bowling Green is headed. We focused on creating bold, bright infographics combined with concise copywriting and high quality photography to show the growth of our city.

Outcome

For 2 years straight, we designed, directed and executed the process of creating the Chamber’s annual magazine. Across Bowling Green, you can could find our magazines stocked in local businesses. Together with the Chamber we brought attention to the past, present and future of business in BG.