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From the Bluegrass to the World
A full-circle marketing plan for a full-scope logistics company.
Bluegrass Supply Chain
Services
“Big Idea” Campaigns | Analytics & Reporting | B2B Marketing | Branding & Identity | Communications & Content Planning | Content Creation | Copywriting | Design | Digital Strategy | Google Analytics | Keyword Research | Media Strategy | Paid Search | Photography | Print | SEO | Social Media Marketing | Social Strategy | Video Production | Web Design | Web Development
Dilemma
Bluegrass Supply Chain needed a full scope marketing plan to streamline their communication, and position their business as a leader in the logistics industry.
Execution
We started by gathering plenty of photography content from various BSC warehousing locations throughout the Kentucky region. By working with their internal teams, we were able to craft new messaging to use for monthly social media posts, press releases, and the new website. After doing some extensive competitor analysis, we developed BSC a brand new website, complete with application capabilities – essentially combining two websites into one! By streamlining their social media platforms, we first focused on consistency, and then ran a brand awareness campaign on Instagram and Facebook. From here, we launched a targeted Business-To-Business campaign via LinkedIn, focused on increasing lead generation and business development by publishing and promoting monthly White Papers and Press Releases.
Outcome
Our promotions and campaigns have increased the credibility as a thought leader within the logistics industry. By implementing a full-circle marketing approach over the past few years, Bluegrass Supply Chain has seen increased consistency, brand awareness, and business acquisition.
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