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Building a Fant(astic) Foundation for Today’s Youth.

Using marketing to help build a platform for a local legend’s non-profit.

Fant Foundation

Services

Brand Strategy | Communications & Content Planning | Content Creation | Copywriting | Design | Digital Strategy | E-Commerce | Live Events | Merchandising | Photography | Print | Web | Web Design | Web Development

Dilemma

When George & Chastity Fant founded the Fant Foundation in 2021, they knew they wanted to work with a local agency to help them get the word out.

Execution

The first step to aiding the Fant Foundation was to create them a website that would be the go-to resource for all information on their efforts. Our focus was to keep the site clean, simple and easy to navigate. It was more important that members of communities be able to quickly find relevant information for events, programs, donating, etc. That also meant ensuring that we had a secure way to accept donations, register kids for events and build for the future all through the website. After the site was built, we turned to aiding Fant Foundation in stepping up their social game and marketing their yearly events.

Outcome

Fantfoundation.org is now the hub of all things Fant Foundation. From the Thanksgiving Turkey Drive to Dream Big Camp in June, we worked to drive all channels to the site. We built out graphic packages for smaller events (Turkey Drive, Christmas Drive, etc.) and aided in bringing this year’s Dream Big Camp to life. Providing social content creation, merchandising and digital marketing leading up to the camp & Celebrity Softball Game in mid-June.