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Re-Planting the History of a Community
Bringing a new freshness to a family that feeds our community.
Need More Acres
Services
Analytics & Reporting | Brand Strategy | Branding & Identity | Communications & Content Planning | Copywriting | Design | Digital Strategy | Google Analytics | Keyword Research | Media Strategy | Merchandising | Photography | Print | SEO | Social Strategy | Web | Web Design | Web Development
Dilemma
When Need More Acres received a grant to refresh their brand & website, alongside developing new marketing initiatives, they asked us to help them out. Having been a staple of the community for 20 years, we knew the branding shouldn’t differ too much from the original.
Execution
Because the legacy of Need More Acres is so closely tied to the Community Farmers Market, we knew the brand needed to be visually similar to it while retaining elements of the old brand. After carefully crafting the new brand, we created a new Need More Acres website and moved them from Weebly to WordPress. Allowing us to use all kinds of tools, plugins and analytics to improve their marketing. We knew the site needed to be a hub for all things fresh food in Bowling Green. With the site launched we focused our efforts on social and digital marketing to inform the people of all of the amazing resources Need More Acres offered.
Outcome
With our help Need More Acres launched a new brand, website and food services for those in need in our community. In light of the COVID-19 Pandemic and the Tornado that struck our town in December 2021, NMA was in a perfect position to do what they do best, provide fresh food to those who need it most.
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